Yuval Mayim

Yuval Mayim is a logo design project created for a hydrological planning service specializing in surface runoff management for construction. The practice supports architects, developers, and planning professionals in navigating regulatory requirements through clear and efficient hydrological strategies, while maintaining a personal and direct way of working.

The visual direction was developed to feel clean and precise, while giving a stronger presence to the element of water as a central theme. Rather than emphasizing a highly technical aesthetic, the logo takes a more fluid and natural approach, allowing movement and flow to lead the visual language. It reflects a balance between professionalism and a human, approachable presence, translating values of clarity, fairness, and good communication into a calm and confident identity.